About Us

Frieda_Need_About_Us

A WEDDING DAY EMERGENCY KIT? 

Yes, we thought it was a ridiculous idea too until we found ourselves trying to fix a torn dress just moments before our best friend walked down the aisle. 

Being a bridesmaid multiple times and a bride, we have been exposed to all the wedding mishaps both big and small. Frieda Need is the result of seeing a gap in the Australian market for a refreshingly different approach to the traditional (& often hideous) wedding day emergency kit.

As a designer by trade and minimalist by heart, our founding idea was to curate an organised kit of essential everyday items for your wedding day and to save valuable time & money for busy couples in their final stage of wedding planning. 

Frieda Need is peace-of-mind in one helpful and beautiful gift-worthy kit.

...AND WHO IS FRIEDA?

An ode to our Grandma, Frieda who lived in an era of honest simplicity & would always insist she had everything she needed. Nothing more or less. Essentials.

Need is to require (something) because it is essential. Together, we have created Frieda Need: curated essentials - thoughtfully organised.

WITH LOVE, THE FRIEDA NEED TEAM

Photo credit: Whitewall Photography