About Us

Frieda_Need_About_Us

THE BEGINNING OF AN IDEA

We believe in keeping life simple.  And life should be no different when it comes to a wedding. 

During our own experiences as bride & bridesmaids, we were flooded by much fuss... save the dates, wedding cakes, guest gifts and bridal cars. Did we even need the fuss? Typically, no. The best memories are simply having a good time with great people, celebrating love.

BOX OF NEED FOR PIECE OF MIND

As a designer by trade and a minimalist by heart, Founder, Ebony set out to achieve a good-looking box of quality essential items for your wedding day. The result is Need. A refreshing alternative to the traditional (and usually hideous) wedding emergency kit. Gathered and curated by organised people for Australian couples.

...AND WHO IS FRIEDA?

An ode to our Grandma, Frieda who lived in an era of honest simplicity & would always insist she had everything she needed. Nothing more or less. Essentials.

Need is to require (something) because it is essential. Together, we have created Frieda Need: curated essentials - thoughtfully organised.

WITH LOVE, THE FRIEDA NEED TEAM

Photo credit: Whitewall Photography