About Us

Frieda_Need_About_Us

WHO IS FRIEDA?

An ode to our Grandma, Frieda who lived in an era of honest simplicity & would always insist she had everything she needed. Nothing more or less. Essentials.

Need is to require (something) because it is essential. Together, we have created Frieda Need: curated essentials - thoughtfully organised.

THE BEGINNING OF AN IDEA

We believe in keeping life simple.  And life should be no different when it comes to a wedding. 

In 2016, we were flooded by so many decisions in the lead up to our wedding day... save the dates, wedding cakes, guest gifts and bridal cars. So we asked ourselves one question: ‘Do we even need it?’ Our answer was typically 'no'. The focus on simply having a good time celebrating our love was being distorted by wedding hype.

BOX OF NEED

As a designer by trade and a minimalist by heart, Founder, Ebony set out to achieve a good-looking box of quality essential items for your wedding day. The result is Need. A refreshing alternative to the traditional (and usually hideous) wedding emergency kit. Gathered and curated by organised people. Put your feet up

WITH LOVE, THE FRIEDA NEED TEAM

Photo credit: Whitewall Photography