WHO IS FRIEDA?
An ode to our Grandma, Frieda who lived in an era of honest simplicity & would always insist she had everything she needed. Nothing more or less. Essentials.
Need is to require (something) because it is essential. Together, we have created Frieda Need: curated essentials - thoughtfully organised.
THE BEGINNING OF AN IDEA
We believe in keeping life simple. And life should be no different when it comes to a wedding.
In 2016, we were flooded by so many decisions in the lead up to our wedding day... save the dates, wedding cakes, guest gifts and bridal cars. So we asked ourselves one question: ‘Do we even need it?’ Our answer was typically 'no'. The focus on simply having a good time celebrating our love was being distorted by wedding hype.
BOX OF NEED
As a designer by trade and a minimalist by heart, Founder, Ebony set out to achieve a good-looking box of quality essential items for your wedding day. The result is Need. A refreshing alternative to the traditional (and usually hideous) wedding emergency kit. Gathered and curated by organised people. Put your feet up
WITH LOVE, THE FRIEDA NEED TEAM
Photo credit: Whitewall Photography